Alice Chung joined Rogers & Cowan in March 2011 as an Account Executive. She is responsible for handling publicity initiatives for corp accounts in the company’s global corp entertainment division, which includes clients in film production (companies), film finance, film festivals, int'l sales companies, and digital entertainment/TV production. Previously, Chung served as Publicist for Cashmere Agency, a boutique marketing and PR agency based in Los Angeles. Chung co-spearheaded interactive publicity campaigns for clients in the entertainment & consumer industry handling day-to-day campaign initiatives and client communication. Before Cashmere Agency, Chung was an Account Coordinator in the interactive department for Bender/Helper Impact, an independent entertainment PR firm. She was responsible for organizing publicity initiatives for gaming clients.