{"id":437,"date":"2013-08-28T16:18:14","date_gmt":"2013-08-28T16:18:14","guid":{"rendered":"http:\/\/letslunch.com\/blog\/?p=437"},"modified":"2013-08-28T18:14:57","modified_gmt":"2013-08-28T18:14:57","slug":"social-disovery-economy","status":"publish","type":"post","link":"https:\/\/letslunch.com\/blog\/2013\/08\/social-disovery-economy\/","title":{"rendered":"Social discovery as an Economy"},"content":{"rendered":"

\"\"<\/a><\/p>\n

SoLoMo this, proximity networking that. Everybody knows what I’m
\ntalking about. Connecting people because they are nearby [Highlight],
\nstealing people\u2019s check-ins from Foursquare [Banjo], lumping 8 people together randomly after charging them 30 dollars [grubwithus] – is actually hurting the concept of connecting authentically with new people.<\/p>\n

Social discovery as a concept has come a long way from the days of
\nOrkut, Meetup.com, and conferences.
\nCheck out LetsLunch<\/a>
\nSocial discovery comes in many sizes, shapes and colors. For example,
\nin a sharing economy, you are getting a certain need fulfilled while being around someone you are meeting for the first time. Think Airbnb, Lyft, and Vayable.<\/p>\n

The sharing economy, the connecting economy, and the “disrupting
\ncraigslist” economy are all nothing but social discovery in a context
\nuseful for certain
\nparticular uses. It’s sharing your time\/talent\/treasure\/passion. Call it
\nSocial Discovery 2.0.<\/p>\n

The internet brought with it the problem of people sharing all of their
\ntime online. New problems bring new solutions, which gave rise to the
\nphenomenon of the sharing economy where you get to feel the same heart
\nracing of meeting people PLUS getting one of your needs met – as if the
\nsolution lies in hitting the problem indirectly.<\/p>\n

The basic urge of being in touch with other humans found multiple
\nchannels combined with other needs such as saving money, utilizing
\ntime properly, finding the right resources, etc. This has led to us
\nbecoming smarter and more resourceful as well as more and more productive.<\/p>\n

The question is: will it last? Do you get those frequent LinkedIn
\nrequests requests from strangers to connect? Do you accept the
\nrequests and then wonder what to do next? These people are still
\ncomplete strangers to you though now they are your connection, you
\nhave just read their profile and probably know their name and their
\njob title. Does this action explain the human psychology?<\/p>\n

As long as we are seeing the human connections and needs not being met
\nlike the era of 1960\u2019s and earlier, where you used to know all of your
\nneighbors, relatives, festival buddies. these sites will thrive.<\/p>\n

Why, despite all of the improvements in education, standard of living,
\neconomic mobility, and poverty, are we MORE hungry for personal
\nconnections. And why is it that the more connected we get, the more
\nisolated we feel?<\/p>\n

Despite us all being in more constant communication than ever,
\nresearch finds an increase in narcissism, loneliness, and depression
\nin the developed world over the past few decades.<\/p>\n

Why is Groupon failing while E-Bay is still thriving? It’s because E-bay has the pulse rising effect of dealing with another human being on the other side. This explains why Craigslist is still one of the top 10 sites in the world. Not to forget Twitter which equally connects you with strangers too.<\/p>\n

Modern capital life in all its goodness focuses on having us make
\nmore money, buy more toys and be knowledge hordes of whats happening
\nto anyone anywhere anytime in the world. As we become more reliant on our iPhones, and more \u201cconnected\u201d through Facebook, we can actually<\/p>\n

become more disconnected from each other. Real connection is what we
\ncrave. Yes, Facebook really did ruin everything. The explosion in
\ncommunication technologies over the past decades has re-oriented
\nsociety and put more psychological strain on us all to find our
\nidentities and meaning.<\/p>\n

There\u2019s an immediacy available when we put down our smart phones and
\ndive into the present moment at a festival. Because what we need are<\/span>
\n IRL (In Real Life) experiences, while we drown in a sea of URLs.<\/span><\/p>\n

Social discovery 2.0 is its antidote to start putting us back in touch
\nwith people.<\/p>\n

What is the future of this trend? It\u2019s social disovery 3.0<\/strong> as simple as that.<\/p>\n

Technology\/trend evolves in three stages.<\/strong><\/p>\n

The first phase is when it shows its possible to do something.<\/p>\n

In the second stage it becomes the cool thing to do. And finally, it<\/p>\n

reaches a point where it becomes essential to do it. It follows the
\nprogression: Friendster -> Myspace -> Facebook.<\/p>\n

Social discovery 3.0 will be the stage where meeting new people will
\nbecome essential where to keep your career well oiled by having a good
\nnetwork of professional contacts, becoming a global nomad – speaking
\nmultiple languages and having a lifestyle that pays for it or simply
\nkeeping your empathy intact by having dozes of real world connection
\nwith people to be able to walk a mile in their shoes. Of course all driven by relevant context. Networking with varied people of multiple<\/p>\n

talent is just limited to the upper class circles even today. However
\nin the last stage it will be easily accessed and adopted by even
\ncommon man whether in a village in India or most of the Europe.<\/p>\n

Remember its not what you know but who you know!<\/p>\n

Above all, \u00a0at the end of the day, this is all about
\nrelationships \u2013 real connections and interactions.<\/p>\n","protected":false},"excerpt":{"rendered":"

SoLoMo this, proximity networking that. Everybody knows what I’m talking about. Connecting people because they are nearby [Highlight], stealing people\u2019s check-ins from Foursquare [Banjo], lumping 8 people together randomly after charging them 30 dollars [grubwithus] – is actually hurting the concept of connecting authentically with new people. Social discovery as<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/posts\/437"}],"collection":[{"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":10,"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":441,"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/posts\/437\/revisions\/441"}],"wp:attachment":[{"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letslunch.com\/blog\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}