About me
Extensive experience in advertising and integrated marketing and since 2001 geared towards digital strategies for clients like Desigual, IBCShell.com, InVioo.tv, or Qwanz.com. Started a career in fashion (featured in French Vogue), further honing my adman skills at Euro-RSCG & FCA! (Publicis), Paris. Developed an expertise in cross-cultural trend analysis & co-directed a branding agency in Hong Kong & Hanoi. After 8 years creating successful branding in Asia, I co-founded the digital agency ICUBE-NEWYORK.COM and the [321-GO] strategic network. Have since spearheaded 360º marketing programs for renowned agencies, including Carre Noir-Publicis, Leo Burnett and Fortune 500 firms. Double major in Advertising - Mass Communications & Economics from CNED-Paris & the University of Toulon-French Riviera. Joint MBA program of the Strathclyde University (UK) & Hong Kong Baptist University. Automobile, Tech, Design, Contemporary Art, Fine Foods & Wines & Traveling fanatic.
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