Experienced and successful strategic online marketer with a passion for developing new markets or territories in New Zealand and globally. Ability to identify latent commercial online opportunities and commercialise them with demonstrated ROI. Ability to help partners and clients strengthen their competitive advantage and increase business equity through online dominantion especially in 'organic' lead generation ans SEO. Proven website conversion optimisation (WCO) skills including persuasive copywriting ability. Success with uncovering and presenting unexploited trends in a simple way and integrating strategies into an existing business.