Strategic thinker with over 25 years experience studying consumer and business decisionmaking on behalf of clients in the private and public sectors. New Zealand's most awarded market researcher, having led a diverse range of projects in financial services, travel, media, consumer goods and social marketing which have been recognised at the Market Research Effectiveness Awards as best in class, with two Supreme Awards and 2 overall Innovation Awards. My goal is to continue working with really smart people, who value questions as much as answers.