Addicted to challenger brand startups. Entrepreneur, intrapreneur, strategic marketer, New Zealander. I design and launch disruptive, new-to-market products, channels and businesses like: - GLO-BUG, an award winning prepay electricity business enabled by smart meter technology (www.globug.co.nz) - BACKUP, repair or breakdown cover for your major home appliances regardless of age - TICKLE, an online photo startup in NZ that was licensed into the US and India markets - MERCURY ONLINE, a next generation sales and service channel platform for energy retailing