An entrepreneur that is learning and using Lean Startup methodologies, Agile methodologies, project management and self-taught business administration to build a safety services company that has the most efficient and simple to use family security (parental control) product - Kidux. For such has been studying digital (Internet and mobile) behavior, pornography effects on the human brain and the society, children education, human personality development and related subjects. Executive and successful professionals coach with 18 years of experience on the Information Technology area. More than 10.000 hours of experience as a software developer and over 1000 professionals trained on the subject. His vast experience with remote work groups on different arrangements allowed him to work with people from 4 continents and over 35 countries. Acknowledged for the quality of his products and training courses.