My key professional motivation is to keep on radically changing the way TRAVEL is promoted, marketed and distributed. On a wider basis, tapping into the opportunities that the new marketing offers to other leisure industries (lifestyle, fashion, luxury, ...). My professional experience has given me the opportunity to be an internal entrepreneur, both at TUI - while setting up all the group incoming business in the Caribbean, or restructuring the Global Incoming Division from the general manager position - and at lastminute.com/travelocity, where each one of the executive positions that I have hold had a strong component of starting the business from scratch and growing them fast and efficiently.