I am currently the Founder & CEO of WisePricer, a SaaS that allows merchants to monitor, compare, and reprice products in real time and across multiple e-commerce channels. I have extensive experience in online retail sales fields, and have previously founded and led a full-service e-commerce consultancy (imOnline). I also consult for both a number of early-stage e-commerce Internet start-ups and also to established firms. In addition, I have a legal background with an LLB from the Interdisciplinary Center (IDC) Herzliya. At the IDC, I earned magna cum laude honors, was editor of the IDC Law Review, and specialized in intellectual property law, internet law, and contracts law.