Interrupt-driven marketing like the banner ad and TV commercial is seeing steep decline. Today's marketers must strive for brand interaction and thought leadership. Cardwell Beach helps brands engage the high-tech consumer through subtle gamifcation of premium interactive content. We believe technology can provide meaningful, memorable brand interaction. CB-HQ is in Brooklyn; we work with startups up through Fortune 100 companies. I'm personally interested in startups and creative projects. I'm currently focused on Lean Startup methodology, innovation theory, Arduino development and the local food movement. "You don't need someone's permission to make something great" The next wave of startup innovation is happening as Arduino open-sources electrical engineering: http://www.youtube.com/watch?v=UoBUXOOdLXY . I love music and adventures.