I really care that organisations and people should be as effective as possible. This means doing what customers and users want. Chris Radford founded Differentiate to help business leaders create growth strategies that deliver outstanding results every time. This is because we make sure everyone is convinced they will work. We work with marketing teams and business leaders in medium large businesses This includes global brands like Mars, PepsiCo and Scotts Miracle Gro. as well as smaller businesses in business services and tech industries. I also have interests in two web marketed leisure business Henry's Avalanche talk which helps off piste skiers to stay safe and have more fun. Purbeck Holidays provides self catering holidays at The Quarterdeck in Swanage Dorset.?