Cynthia is an award-winning strategist and marketing thought-leader that has been launching successful brands for over two decades. She has developed strategy and content for some of the most iconic brands of our time including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon, AT&T, GSK, Novartis, Trafalgar, Wells Fargo, JP Morgan Chase, and Pfizer. Cynthia has brought over 10 startups to life, serving as the strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart and PeaPod. Her wealth of knowledge in successfully launching brands has led her to a mentor position at Make In LA, a hardware-focused incubator.