Eduardo Cano, Parques Reunidos' Internet Director. I consider myself as a game changer. Innovation is my way of life. I am always trying to apply innovative and different solutions to every day challenges and problems. I can't agree more with Peter Hinssen's book called "The New Normal", where the Digital is jus tthe New Normal. And the problem is that, most of organizations and Managing Boards haven't realised about it. I'm a SEO and project leader, Inbound Marketer and, above all, a "Mobile First" professional. Enterpreneural mind, I have created my own company to develop my personal projects. The first, an online Store called Replicas Airsoft --> http://replicas-airsoft.com. Just for fun, for the sake of experimenting with a real online business aiming a very specific niche. And it's working great! :)