What does it mean to be "Atomicable"? Whether you are seeking to dominate a space as a company or a public figure, you must think of yourself as the nucleus of an atomic reaction, bound together by "Protons" (your brand-motivated early adopters and biggest fans) and "Neutrons" (service-motivated consumers who gravitate to wherever their needs are met) and surrounded by "Electrons" (your detractors - those opposed to your mission no matter what.) All three are crucial to success, and must be present if your goal is to own a space, not just succeed in it.