Heidi serves as the Director of Dealmaker Media where she vets emerging startups and brings them to high caliber tech conferences for deal flow with CXOs. Prior to joining Dealmaker Media, she founded Chameleon Endeavors, a strategic advisory firm where she designed growth strategies and product roadmaps for a breadth of online and offline retailers from Fortune 500 firms to start-ups. Previous to that, Heidi drove business development efforts at Kurt Salmon Associates, landing and managing multi-million dollar product development initiatives for North American and Japanese retail clients. Heidi is also a free-lance writer with work featured with Women 2.0, shine.yahoo.com and Business Week