Martha Pierce is a marketing coordinator for Equinox, where she brainstorms, creates and executes strategies, including building local partnerships with various luxury and lifestyle brands. She also writes and edits for thenextweb.com and its monthly iPad magazine. Martha's background is primarily in content development and social strategy, but she has experience managing digital campaigns and products and building value for early-stage startups. She often wears her hair in a top knot in an effort to appear more chic and less a tech nerd.