Aiding human decision making and behavior is one of the single most interesting problems facing technologists today. At Bing, I work to broaden how search removes obstacles and enables people to take action on their ideas, questions, and desires. Otherwise, I tend to be working at the intersection of behavior change and business. Originally an academic, I started translating what we know about the psychology of human behavior into creating products and programs that change those behaviors to produce long-term satisfaction and solve social problems.