I've worked in the academic and industrial research areas in the United States, Switzerland, and Japan on extended projects including biomaterials, smart materials, automotive engineering and various topics within composite materials. My work approach includes a mix of analytical thinking and research methods combined with an artistic flexibility to develop unique solutions. I am an active ideator and but believe that ideas are worthless without execution. I embrace the lean startup philosophy of developing products and business case iteration combined with user experience testing to build software that fulfill user needs. Currently I'm developing a story immersion mobile application with a team in Lisbon/Zurich, which uses location-based storytelling and augmented reality technology to combine the magic of books with the local environment of the user. I'm also involved in content strategy development and media production at iDezo.