I started working on the web in 1999 in E-TREE, one of most successful agency during the internet's golden age in Italy. In 2005, as CTO in H-CARE, i created the first digital human assistant. I explored technologies like 3D and A.I. and build up a great dev team. In 2007 i founded LOG607, a pervasive game company. We created WHAIWHAI (http://www.whaiwhai.com) a unique and successful mix of stories, game and city's exploration. In 2009 we realized the first mix in Italy of a TV fiction and a ARG (frammenti.tv). From 2010 I focused on digital publishing and mobile solutions. Now I'm moving to London looking for new stories to tell.