Strong leader with proven Marketing & Sales best practices. Both B-to-B and B-to-C experience. Hands on mentality combined with the talent to vision and implement strategies. Ability and personality to inspire teams & people. Creating 'moments of truth' to bring people forward. Proven track record in building brands & sales driven cultures. Best practices in creating added value for key customers in order to achieve preferred suppliership i.e. long term partnerships. * Concept development instead of product development is the key to success * Creating customer value in organisations through client oriented business models (strategy development, strategic repositioning, anual marketing reviews, etc.) instead of internal market segmentation. * Strong believer of the power of innovative digital concepts that will break tradional thinking and existing conventions. * Think Big! * Love Italy, chocolate, photography and wine.