I enjoyed 11 years in PR, working alongside creatives in 360-degree agencies in Cape Town. My time as the global PR specialist at a safari company during the pandemic nudged me towards starting PRMe. I do what I like to call 'hard PR'. Many practitioners may find it tedious, timeconsuming. Hard PR is the double-checking you can trust, the endless follow-ups and 'drawing blood from a stone' efforts to get your story into the right hands, coin the right angle and land your coverage. It's also the hard truth that your story 'doesn't cut it' and exploring different avenues to make it relevant. My portfolio extends to partners in design, advertising, web strategy, social media and SEO. With experience working with local to international media, I ensure your storytelling results in the potential you need to make your brand, service or profile recognised by the right people for the right reasons.