An award-winning Publicist, Heidi Groshelle builds the reputations of international brands and helps start-up companies introduce innovative technology products in the US, Europe and Asia. Heidi led the PR launch of the first plasma televisions in the US with Fujitsu and Hammacher Schlemmer, introduced the Firefly Phone, the first mobile phone for kids, and promoted emerging enterprise and Internet technologies. Heidi’s PR expertise and knowledge of emerging enterprise data management, data security and data storage technologies is widely recognized. Early in her PR career, Heidi promoted new music and film industry innovators who went on to found or lead DigitalDomain, Lucas Film and Pixar. In the mid-1990s, Heidi began working with Silicon Valley startups and international companies who were creating new consumer electronics and enterprise technology.