• Analyze consumer behaviors to enhance creative executions and support client objectives • Define unique measurement models for owned, paid, and earned media • Generate marketing ecosystems between multiple touch points, including site, mobile, social media, search (SEO + SEM), & CRM • Develop content strategies and messaging plans • Help lead new business initiatives • Proactively stay ahead of industry trends and emerging technologies Clients Includes: • Automotive: Toyota and Nissan • Entertainment: Electronic Arts (EA), Activision, & Vivendi • Financial: Visa & ING • CPG: Gatorade, Pepsi & Nestle