For over thirty years I have been involved in many different facets of marketing, promotional marketing and advertising. The last twenty seven years have been spent primarily creating promotional programs for clients to help them effectively market their businesses. With a marketing degree from Boston University School of Management, my approach is different than many promotional products professionals. Each client is viewed through the marketing prism, not "this is a cool giveaway". The coolest giveaway in the world is thrown out money if it is not a clear reflection of your company marketing goals.