Nik is a staunch advocate of the digital space having been involved in a number of high-profile, commercially successful online publications and ventures over the last decade. Currently a Director and General Manager of Auckland's most popular online publication, ViewAuckland.co.nz, as well as a network of five other New Zealand city guides, Nik's drive, determination and ability has seen the View New Zealand network of sites grow from a single site attracting 50,000 visitors a month to a network now attracting in excess of 230,000.