I create useful entertainment: a practice that seizes the moment when content and strategy can drive meaningful engagement. I presently direct content strategy and development for IZON Media, a Technicolor-funded location-based digital media company. For the past two years, I've driven the engagement strategy for our largest at-retail media platform. My projects tend to envelop a broad swath of clients' business concerns, and am particularly skilled at curating media for real-world environments to drive affinity and revenue. Being absolutely enamored with the promise of connected devices and wearables, I am keenly interested in cracking the code that makes meaningful understanding of shopper intent, leveraging personalized content and way-finding techniques to bridge gaps between mobile and merchandise in the brick-and-mortar space.