Head film distribution and marketing activities for IMAX Corporation with IMAX cinemas at major multiplexes and independent venues across EMEA, covering 80 locations in 23 countries. Premium product b2b and consumer oriented distribution and sales, marketing and positioning. Film forecasting, contract negotiations, tradeshows, company representation, oversee film distribution process from film sale to launch and through run at IMAX theaters. Film launch marketing strategies including new media, co-promotional partnership activities, media buying, brand management, etc. Manage PR agency. Work closely with Hollywood studio EMEA distribution and marketing executives (Warner Bros., Fox, Disney, Universal, Sony....) to program their blockbuster movies in IMAX and IMAX 3D theatres across the region (e.g. Avengers, Dark Knight Rises, Skyfall, Hobbit..). Distribute and market IMAX 3D documentaries across the theatre network.