Alex is an entrepreneur at heart, with the mindset of an engineer and the creativity of a kindergardener. He loves ideas that challenge our way of thinking and push us to discover new ways of seeing and interacting with our surroundings. His goal is to create and improve human experiences. In business terms he is considered a Product Storyteller, Designer and Manager as well as a Business Strategist and start-up enthusiast. His passion for learning, design and creative problem solving has moved him in different fields such as Internet, Software applications, Arts, Structural Engineering, Consumer Products, Consulting from where he gained rich and interconnected skills and experiences. Alex also has a stellar educational background including many honors and awards and a proven interest and excellence in entrepreneurial engagements.