Extole was founded in 2007 (as TellAPal) with a simple mission: to enable advertisers to harness the power of word-of-mouth recommendations and emerging social networking platforms. Consistent with this mission, we created “Refer-A-Friend” — a tool that became the industry’s leading referral marketing solution. As consumers were becoming increasingly connected, it became clear that social marketing could and should expand well beyond Refer-A-Friend. Today, Extole’s end-to-end, Social Marketing-as-a-Service programs—fully integrated via our Social Marketing Platform —enable and stimulate high-value customer referrals, rapid social-base expansion, and highly visible brand recommendations.