9 steps of by business life so far: 1. Running a Lead Generation firm for over a decade 2. Made mistakes from with a few Lead Generation campaigns that were challenging 3. Learnt from 1000s of Lead Generation campaigns where the client's expectations were exceeded 4. Focused an integrated approach to B2B Lead Generation 5. Worked out what works and what doesn't when it comes from successful Lead Generation 6. Finally, after 10+ years in this role slowly becoming successful and a trusted advisor to software sales teams around the globe - first law is to never rest on your laurels! 7. Work with a great team of sales, marketing and Lead Generation experts both in the UK, France and US. 8. Really enjoying life at the moment through providing Lead Generation to companies across the globe, 9. Think that I am getting more organised but seem to find myself regularly working through the night to deliver a report on a Lead Generation campaign