Despite having grown up overseas, Los Angeles has now become my 4th home and the diversity here has been one of the greatest catalysts towards innovation. Having worked with a consulting firm specializing in startups and growing SMBs for some time now, my eyes have been opened to the world of entrepreneurship and I have been exposed to more industry verticals than I would have expected during my healthcare days. Always keeping an eye out for new crazy ideas and technological developments, I've come to realize my passion for great design and am a fan of content around how branding and strategy go hand in hand.