Founded HappyHours.com, Inc. in 1997 with the goal of bringing e-marketing to the beverage alcohol industry. Publisher of an electronic newsletter covering the bar and beverage industries. Successfully launched HappyHours.com and HappyHours PRO. In 2001 launched the HappyHours Agency, a ground-breaking consultancy that advises beverage alcohol suppliers and wholesalers on how to effectively further penetrate both their retail and consumer markets. Agency services include business and marketing plan development, event planning, staffing and execution, point-of-sale conception and sourcing, and Web strategy and development. TECH Marketing has recognized me as one of Silicon Alley's Top 100 CEOs. I have also been featured in The New York Times, Brandweek, London's Daily Mirror and the British Broadcasting Corporation (BBC).