I am a marketing generalist, so love working on all aspects of the marketing puzzle, from high-level strategy to writing copy to grassroots buzz marketing initiatives. My favorite area, though, is thinking about brand evangelism, the violent few. While a lot of people know me for my work at Yelp (leading community and marketing efforts), I learned a lot of that process and thinking from my time at Ammo Marketing (before) and then after leaving Yelp, when I consulted and advised for all manner of consumer start-up. Specialties: Branding, Community Management, Product Evangelism, Storytelling.