Gunnar founded CLARA to help Game Developers understand their communities. Prior to that, Gunnar was a Brand Manager at The Coca-Cola Company, as well as doing extensive work for their market research efforts. He co-founded the Ministry of Ideas and has helped the Icelandic nation with large scale brainstorming sessions as well as rewriting their constitution. Gunnar loves to talk and speaks regularly at events like SXSWi and is the youngest big grant recipient in Scandinavia.