Web strategy combines business, technology, and community. Too many great ideas and businesses fail because they neglect one of these three aspects of business. Whether you are trying to promote a brand, sell a product, create a service, or expand a non-profit organization, you need a web strategist to make sure you do not waste your resources in any one sphere. There are three steps to success in this new social, online landscape: 1) Use existing tools to optimize your product. 2) Create a community around your product. 3) Convert your community into paying customers. Contact me for more information.