The goal is to solve a digital piracy conundrum without wielding a stick When someone steals your car you fight for it ... When someone steals your digital music collection without deleting it you do not care ... Why is that? What is it in digital content that makes it so different from any of the physical goods? Why is it that the whole industry needs to live on subsidies from sales of music players and mobile phones? There is got to be more to solving piracy than prosecuting consumers and making more industrues subsidise music sales ... Content is THE KING ... so why is this KING not able to command a premium? These and other questions and thoughts stem from my background of consumer marketing and business strategy development.