For the last 13 years I followed the process from generating knowledge to applying knowledge. I was especially interested in the scientific area of body feedback analysis. On the one hand I saw the potential impact these scientific findigs could have in the society, but on the other hand I saw how hard it is to convert knowledge into products and then market them. Over the time my goal became clearer and clearer to construct an highly effective process to generate and apply knowledge and to add even more value to scientific findings and to increase the pace in which the knowledge is disseminated into society.