Create resonance with your brand It all starts with you. You send something out in the world, and somebody has to understand what it is. The insight has to provoke a purchase. Because when your experience and your products advantages, combined with our knowledge how sound can create desire, then something important happens. Everyone will now feel the vibe and spark of your product, internally and externally. When the basis for your place in the world is created, then it will create resonance. First, in the recipient, where the sound will create correlation, subsequently in all your media, where emotions can travel.