Give machines a human touch and give humans access to machine's raw power without the hurdles of talking their language. Designing products people love is the ultimate success test. I start with user centered design and add AI on top, DSP, machine-learning, user interfaces that tie software, hardware with sensor design, then I package it with an iconic industrial design to get killer products that don't need (much) marketing money to sell. I operate following an open innovation model, leveraging internal core-competences as well as the strengths of Silicon Valley to source emerging technologies and talents.