I spent more than 21 years in public relations field, mostly as consultant in Italian and international pr firms. With a focus on investments, insurance and banking, I've been spending a lot of time also in energy market, as well as in transportation/tourism and internet industries, assisting companies in building their corporate reputation and managing their relations with key communities. Through offline and online media relations, publishing project, activities on the web and many other pr tools. Often involved in crisis communications management, I love writing, when writing means choosing any single word for the value that it may add to the selected objective. Since the beginning of my career I've been working in international environments, where a variety of different professional cultures makes natural to adopt ad hoc and often unconventional approaches. Ecomunicare represents an excellent synthesis of what I like more in our profession.