Shira Abel founded Hunter & Bard in May 2011 and serves as its CEO. Hunter & bard works with start-ups and tech companies on building and implementing marketing strategies that meet and exceed company goals. Ms. Abel works with companies to build the marketing into the product. She has experience speaking worldwide at conferences, startup incubators, and universities on marketing for startups, and how to use relationship marketing effectively in an organization. MBA from Kellogg School of Management.