Global strategy, innovation and digital transformation professional with 17 years experience in the digital product design, creation and launching. ? design-led and human factors digital business strategist, who is bold in the concepts and conservative in the details. Keen to map the interaction of digital tribes with brands and large corporations, in order to develop solutions and prototypes that meet their needs and exceed their expectations. Communicator and connector who run complex transformations, strategic initiatives & strategic partnerships projects, managing cross functional and cross regional teams. Trained in an agile delivery of digital transformation strategies based on the customer journey analysis and redesign with the skills and the capacity to create and implement