I am a professional of Brand Communication with 15 years experience in Digital Marketing & Media and a solid marketing background both in local and global roles. My approach to Digital is therefore very strategic with a clear goal of contributing to brand equity improvement and deliver business results. I lead Danone Digital Dept and under my responsibilities are all the Digital and CRM activites (www.vividanone.it) of all Danone Brands: strategy, media planning, websites development, SEO, social media and online PR with bloggers, content development, CRM programmes and promotions. In the past, I have created and leaded the Henkel's CRM platform www.donnad.it and Donnad magazine, and the e-commerce project www.casahenkel.it.