An award-winning designer and a leading user experience and online marketing expert. I consult and advise startups on product strategy, design, fund-raising and user acquisition. In early 2008, I started Keen Systems to bring the opportunities and efficiency of ecommerce to the almost entirely offline $640B world-wide commercial printing trade. Before Keen I was the head of Sputnik Integrated, a full-service design and marketing agency with offices in San Francisco, Los Angeles and Moscow Russia.