Eric Edelstein is a Financial Analyst turned Serial Tech Entrepreneur, with over 16 years of experience in South African startup's focussed on the hi-tech & digital media verticals, including Clicks2Customers, Yola.com, Springleap, evly.com, & Daddy's Deals. Eric has had considerable experience building startup's. From brainstorming concepts, creating prototypes, raising funding, building out the teams, scaling the business, and subsequently finding the right partner for the exit. Eric has a specific passion for online marketing (especially affiliate, SEO & PPC), conversion optimisation, business development, product design and development, scaling startup's & raising funding. Eric speaks regularly at conferences and functions, and is actively involved in the startup scene, judging, mentoring, and advising startup's.