Currently, I am McKinsey & Company's social media strategist with McKinsey Publishing. I represent McKinsey's thought leadership in social by strategizing and managing the Firm's knowledge-based social presences and advising firm practices and offices in social media. I have over twelve years experience in digital marketing, publishing, social media, market research, mobile, and events. I've had a wide range of organizational experience, from entrepreneurial start-ups to large multinational organizations. I have significant expertise in the following: - Social media strategy & engagement - Content & publishing strategy - Integrated marketing, customer relationship & communications strategy - Web and social metrics - Content licensing and syndication - Revenue management and budgeting - Project management - Digital marketing strategy