Studied Business Administration at the Vrije Universiteit of Amsterdam (VU) while working as a website usability and SEO consultant at Scanyours.com. To gain further in-depth insights into my fields of interest I participated in the Master of Marketing program and enrolled in a minor program for the Spanish language and culture at the University of Amsterdam (UvA). To put my gained marketing knowledge into practice I got involved with a startup webshop where I focus on customer retention, brand awareness and web shop usability and functionality. Recently I finished my participation in the entrepreneurship Masters' program at the VU University of Amsterdam. This made me move to Kampala, Uganda for my dissertation research on entrepreneurial behavior.