Now more than ever, you should be working to expand your professional network by attending meetups, pitch events, and scheduling LetsLunches; but what about the network you already have in place?  Maintaining a robust network is as equally important as building one but most people leave the new relationship as a simple invitation to connect on Linkedin.  You should never overlook the network you have in place as a source of new opportunities but avoid being that “friend” who only calls when they need something.  Here are some tips on ensuring your network is always operating at full capacity.

1. Be visible and relevant.  Frequently update your social profiles, tweet on a relevant topic, blog, and even consider producing a quarterly personal newsletter.  Being consistently visible to your network increases the likelihood of your contacts offering suggestions or providing opportunities.  Be careful not to over share as some people will lose interest or miss your important updates which could do more harm than good.
2. Target individuals.  Make a habit of contacting and following up with a specific number of contacts per week.  Being visible is great but being personal is invaluable.  Having direct contact by phone or email lets you connect directly with the individual and makes them feel more obliged to help you.
3. Give, Give, Give.  Michael Roderick, a NYC LetsLuncher, blogs on business strategies which includes his G.A.T.E. strategy where the G stands for Give.  Always look to suggest connections, potential partnerships, or new job opportunities that will benefit your contacts.  How often do you come across jobs that you aren’t qualified for but you know someone who’d be perfect?  Not only does this help your contact but it also shows your potential employer that you have the company’s best interest in mind.  These gestures will build rapport with your contacts and will make asking favors easier in the future.

Frequent contact is a key to maintaining a strong network which is ultimately the difference between success and obscurity.  Feel free to share your thoughts on maintaining your network by leaving comments below.